About Us
About Us | Management Team | About CrossTech Group
Delivering Second Circle Innovation
CrossTech Partners delivers Second Circle Innovation ™. We offer business and technology services to envision, execute and optimize Market Relationship Management (MRM) solutions. Exgenex ™ is the leading component-based MRM solution delivered in both on-demand SaaS and custom installed environments. Second Circle MRM solutions combine business intelligence with cross-platform marketing services to unify and deliver your brand value across multiple channels including; web, E-Newsletters, Events, Search, Social Media, Online Communities, Blogs/Wikis, Mobile Devices, eMail, and Digital Video.
We distinguish ourselves by our:
- Insights on Second Circle Technology
- Combined business and technology focus
- Leading MRM Platform
- Accelerated delivery network
Second Circle TechnologiesTM are the applications, services, and infrastructure implementations that have evolved past being "theoretical" into being "enterprise ready". First circle technologies are the established core systems that – while important – offer limited competitive advantage and third circle technologies are only now emerging and remain unproven.
Our clients benefit by:
- Engaging markets and differentiating brands with innovative strategies
- Driving synergies and cross-channel coordination
- Capturing business intelligence for strategic market advantage
Key Challenges
Second Circle Technology adoption requires that organizations deliver both business and technology change. Second Circle technologies are continuously changing and decision makers find it difficult to separate hype from innovative solutions. To be successful, they must understand, select and integrate innovative, yet practical solutions that will work effectively within their existing business ecosystems.
Our clients ask us to address a range of business and technology issues:
-
How do I understand the changing technology landscape?
-
Which technologies are hype and which are real innovations?
-
How will new technology strategies work with in my business?
-
How can I ensure my people will adopt the new ways of working?
-
Which solutions, technology standards and vendors should I pick?
-
How do I integrate all the pieces into an effective solution?
Our Answer: A New Type of Services Company
We are designed from the ground up to help our clients profit from Second Circle Technology innovation. We focus exclusively on these new and evolving technologies and keep current through our CrossTech Media thought leader team, our network of software and solution providers, our event and trade shows, and our own consultants delivering solutions for clients.
Our core services include Strategy, Managed Marketing and Event Services, and Business Solution Integration.
To ensure expertise on-demand, we embrace a Second Circle solution delivery model that integrates experts from both our core team and the CrossTech Network - our global expert resource network.
CrossTech Partners Summary
- Exclusive focus on Second Circle Technologies that deliver competitive advantage
- CrossTech Media market insights delivered across platforms
- Leading Exgenex Market Relatonship Management (MRM) solution platform
- Regional focus together with a global delivery network
- Cross-functional faciltation expertise to enable change and value realization
- Responsive focus for mid-enterprise and fortune 500 innovators
- Leadership team with over 50 years combined industry experience
- Privately-held, internally financed, financially sound and profitable