Event Technologies
Events represent live – on and offline - interactions with audience members who have expressed their intent by attending and engaging at the event. The opportunity is to engage this audience in a way that captures their intentions and addresses their needs. CrossTech Partners provide a full range digital solutions and event managed services optimize the event experience.
Tradeshows, conferences, expositions, and webinars all require preparation to make them successful. The experience around registration, marketing, communications, and follow-up are all part of the event experience. Online Communities can then extend the event and nurture a community 365 days a year. For exhibitors, event technologies can help to bring down costs and increase attendance and lead retrieval systems drive ROI. Companies seek effective and efficient models to streamline event preparation while managing a compelling experience for the event audience and an ROI-driven marketing strategy.
We provide integrated event technology and community solutions that drive the user experience and optimize ROI. Through our managed software-as-a-service offerings, we provide a complete digital solution for event technology including marketing support, registration, management reporting and data analysis, Lead Retrieval, online production, front-end web sites, CEU tracking and RFID solutions. We enhance and enable the event experience for a company’s staff as well as their target audience.
- Managed Event Services - CrossTech Partners’ Managed Event Services offers the full spectrum of business and technology services required to enable your online and offline event strategies. We work with you to tailor the support levels you require to facilitate and manage the complete production and management of your trade show, conferences, webinars, custom events, boardroom briefings, podcasts, and online media.
- Targeted Attendance Marketing - CrossTech Partners Targeted Attendance Program is designed to help and event and its exhibitors at the same time. TAP communicates specific messages to your audience, directing them to those companies who have products and services that match their needs. TAP also sends these companies an email notifying them when contacts have expressed an interest in visiting them at the show. What happens next is up to the exhibiting company. We can even help the exhibitor with this if necessary. TAP will increase the awareness of your event while increasing attendance.
- Event Registration Systems - Our Event Registration System offers full Service Online and Onsite Registration that includes web-based self registration, real time transaction processing, and fully networked databases to include networking of multiple venues. This creates a repository of registration data that can be easily accessed for real-time reports and lead management. As a software as a service application, the registration system can be tailored to meet the demand of the event.
- Lead Retrieval - Our Lead Retrieval solutions allow exhibitors to cut the cost of man-power and slow turnaround times that business card collecting entails and gives them access to their leads quickly and in an organized fashion. Lead retrieval also gives exhibitors the ability to add custom qualifiers and notes to each lead allowing them to contact their most important leads as quickly as possible. Though Scanning and swiping units are currently the industry standard, CrossTech Partners is also developing a unit that can utilize RFID. Through a patent pending system RFID can help to produce qualified leads for exhibitors without the need to scan or swipe the attendee’s badges.
- RFID - Radio Frequency Identification is a technology that uses radio waves to transmit key information over short distances. This information describes the identity, location, and/or condition of physical objects and transmits the information to a receiving device, commonly referred to as a reader. In the events industry, RFID is used to reduce temp staff costs that would usually be need to track conference attendees entering and exiting a seminar or show floor.