CrossTech Connect

How Data Centers are Evolving
Thu, 26 Jun 2008 00:00:00 GMT

I recently hosted a webinar titled "Building The Next Data Center" and featuring Hewlett Packard's Enterprise Architect, Randi Baklini, Sybase's Architect Peter Thawley, and F5's Technical Marketing Manager, Alan Murphy, where we talked about considerations for building and augmenting data centers. This was in anticipation of our Next Data Center executive briefing event in October in Atlanta, Georgia, and the conversation was every bit as fascinating as I'd hoped.

New Marketing Summit Announces David Meerman Scott and Paul Gillin to Keynote Event in October
Thu, 26 Jun 2008 00:00:00 GMT

CrossTech Media produces more face to face business opportunities than our flagship regional ITEC trade events. This year marks the second year of our New Marketing Summit event, produced with the Business Marketing Association (BMA), Boston chapter. And now, with bestselling authors David Meerman Scott and Paul Gillin on board, this will be quite the event for both technologists interested in the marketing space, as well as marketers interested in how technology is changing the rules of the game.

Editorial - Where Will Blogging Go in Coming Years
Thu, 26 Jun 2008 00:00:00 GMT

I was reading a great post by interactive marketing and media strategist Adam Broitman about his perspective on the future of the "blogosphere," as some call it. His perspectives, as always are a mix of unpredicted, but also challenging in the good sense of the word.

Mobile Marketing Proves Effective for Hispanic Mobile Markets
Thu, 26 Jun 2008 00:00:00 GMT

Jake Swearingen has an interesting article showing the results and speculating on a Pew/Internet study from March 2008. While mobile marketing is still a very new segment of online marketing, and hasn't yet been proven to be effective, these numbers give digital marketers more reason to at least try.

Upcoming CrossTech Media Webinar: Building the Next Data Center
Tue, 10 Jun 2008 14:00:00 GMT

Blades or big servers? Virtual storage or no? Let someone else manage the hosting or not? The game has changed. In just a few short years, everything that would have been a given in the "rules" for a best-of-class data center environment have changed. You have to be green, and yet show the ROI. You have to be secure, and yet flexible. Move from the theoretical into the concrete world of the here and now by learning from professionals with worlds of experience dealing with the challenges you're facing now. Don't be surprised by what comes next. Learn about it today.